In 2025, a leading higher education institution set out to modernize its admissions process and deliver a seamless, personalized experience for prospective students. IVAEN Education led this digital transformation, designing and deploying an AI-powered, multi-channel marketing automation platform tailored to the unique needs of higher education recruitment.
The Challenge
The institution faced several common challenges:
- Manual, time-consuming lead qualification and follow-up
- Fragmented communication across email, social media, and messaging apps
- Limited visibility into campaign effectiveness and applicant engagement
- Staff overwhelmed by repetitive administrative tasks
The IVAEN Solution
IVAEN Education implemented a comprehensive EdTech solution that included:
- AI-driven lead scoring and qualification, prioritizing the most promising applicants
- Automated, personalized outreach across email, social media, and messaging platforms
- Real-time analytics dashboards to track engagement and campaign ROI
- Workflow automation to streamline follow-ups and reduce manual workload
The Results
The impact was immediate and measurable:
- 143% increase in qualified leads within six months of launch
- Significantly improved engagement across all digital channels
- Staff freed up to focus on high-value student consultations and support
- A more student-centric, data-driven, and scalable admissions model that sets a new standard for digital recruitment in higher education
Looking Ahead This project not only transformed the institution’s admissions process but also demonstrated the power of EdTech innovation to drive institutional growth and student success. IVAEN Education continues to support partners in their journeys toward digital excellence, helping shape the future of higher education through technology.