IVAEN Education leads its own education-based marketing communications within all our institutions, including advertising, promotions, sales, branding, campaigning, and online promotion; we also autonomously manage relationship development and institutional relations with strategic partners. Therefore, IVAEN Education controls all the marketing activities and initiatives and manages a unified brand image for the entire network.
Centralization empowers our marketers to utilize a more unified branding approach, ensuring they take greater ownership and accountability over marketing initiatives and results.
Additional advantages of centralization include a better alignment of marketing processes, creating more global consistency. It also creates an increased competence level of the marketing function and gives a better leverage of best practices. It increases synergies and a better addressing of strategic issues, such as rankings, accreditations, strategic alliances and partnerships, opening new markets, and launching new educational programs.